Why your business should have a website

By Justine Beveridge - Secretary & Social Media Manager

The Internet Is Here To Stay

We’ve come to a point in time where almost everyone relies on the internet. If you’re looking for news updates, communicating with friends and family, or simply looking up a new restaurant to try, the first thing people pick up is a phone or computer. This is the exact reason why if you’re a small business, you should have a website of some sort.

If you are a business owner, small or large, there are various reason why you may need a website. We’ve done some research and have created the following list of why having a website may be in your best interest:

1. Online Presence

As said, everyone is reaching to the internet today to help them do research for goods and services. If you are not on the internet, people may not know of you unless it’s through word of mouth. Even then, people tend to want to look up companies online to find the business’s basic information.

It may sound terrible but the internet has made things so convenient that people may not want to take the extra effort to find this information elsewhere.

2. Creating a First Impression

Once you have a website it creates the first impression with your potential clients. A well groomed website will show people that you’re a professional company, ready to impress.

Another thing to keep in mind is that people are quick to dismiss poorly designed websites as they don’t reflect the high quality business they are looking for.

3. Twenty Four Hour Marketing

As long as the internet is up and running, so is your website. Your customers can look at your site at their leisure and even in the middle of the night. Even better, when someone searches for your service or product online, your company site could show up in the search results bringing you new business. If you don’t have a website, the chances of your business showing up in search results are low.

It’s hard enough to get your name out there and grow your business. If you don’t have a website you could be missing out on opportunities for potential new clients.

4. Credibility

Consumers are in the habit of looking for reviews online. When you have a website you can provide potential customers with testimonials to prove you are a reputable company.

In addition, people tend to be hesitant to use a company these days that doesn’t have a website. People like to know who they are dealing with, your website gives potential customers a sense of what your company is all about.

In this day and age, the real question is, why don’t you have a website?